How to Find Your Unique Offering and Stand Out

Seth Evans had an ordinary business doing freelance video production for local businesses. The competition was tough, and differentiating his business was even tougher. After all, everyone in the industry claimed to be “the best.” He wasn’t excited about his business, because besides struggling to compete, he felt very little sense of purpose. Even when … read more

How to Get Clients and Prospects to Listen to You

I hear versions of the following complaints from business owners all of the time, perhaps you can relate:   “I’ve been putting my marketing message out there, doing everything I’m supposed to, but no one is responding. I’m on every social media site, but no one is paying any attention to me.” “I wish I … read more

Give Away Your Secret Sauce to Attract More Business

Whaaat? Isn’t Rule Numero Uno in business to hide your secret sauce so no one can copy you ? After all, if I give away my secret sauce, why would anyone buy from me? They can just do it themselves. Or steal my brilliant idea. In Chapter Seven of The Pumpkin Plan, Author Mike Michalowicz argues … read more

Turn Your Top Clients Into Raving Fans

“If you want your top clients to know how much you care about them, you’ve got to do something to let them know you value their business and want to see them succeed.”  Mike Michalowicz, The Pumpkin Plan A few weeks ago I published a post called “Let Your Bad Clients Go, Make More Money.”  Letting … read more

How The Pumpkin Plan Method Creates Profitable Growth

    The Pumpkin Plan (by Mike Michalowicz) isn’t just about growth. It’s about profitable growth. After all, if your business is growing but so are your expenses, and you are not actually making money, what exactly is the point? Cost savings and profitable growth won’t magically happen by themselves  In my last blog post, … read more

Let Your Bad Clients Go, Make More Money

One of the most controversial, and most powerful, elements of The Pumpkin Plan is to let your bad clients go. This is the step that gets the most resistance from business owners. It’s also the step that we get the most positive emails and feedback about. Go figure! As Mike Michalowicz describes in The Pumpkin … read more

The Laws that will Grow Your Business

Defining and declaring your Immutable Laws can make your business, and not knowing them can break your business. According to Mike Michalowicz, author of The Pumpkin Plan, “Immutable Laws (are) the unbreakable rules you follow that serve as the spine of your business.” Why are they so important, you ask? Because they will guide you … read more

Identify Your Top Clients and Unique Offering for Explosive Growth

In my last post I talked about the importance of Finding Your Sweet Spot for Business Growth. Today I’m going to take a deeper dive into two elements of your Sweet Spot: Your Top Clients and Your Unique Offering, and how identifying them can generate explosive growth. “A lot of people go into business and … read more