Right on Target; Niche strategy

Is Niche-Phobia Holding You Back? 3 Powerful Reasons to Get Over it Today!

I’m sure you’ve heard it before –  the arguments for defining a narrow niche for your business. And yet, you don’t quite believe it. It seems to go against common sense. Why narrow your potential market? Don’t you want to attract as many customers as possible?

The Power of the Master Mind

For me it was the energy of the people who attended, and the intense Master Minding that took place throughout the retreat, that solidified my learning, insights, and clarity for moving forward. That got me thinking about the power and the value of the Master Mind.

The Entrepreneur’s Guide to Overcoming Business Obstacles

Sometimes as an entrepreneur, you have to be willing to take that risk, and go into unexplored territory in order to get where you want to go. You need to know when to stick it out, and when road conditions require a new plan. And it certainly helps to have a guide and a new plan so that you don’t get completely lost in the “Wilds” of the marketplace.

5 Steps to Overcome Client Resistance

Client resistance is frustrating.

After all, they are paying us good money to advise them, they should listen to us! When someone says “no” to something we want them to do, our natural reaction is to try harder to convince them. We think if we have a great argument, we will win them over to our point of view. But more often than not, arguing with a client, or trying harder to convince them has the opposite effect of what we want. It increases rather than decreases client resistance.

The Two Vital Keys to Success in Business

Do you know what it takes to grow a successful business- one that makes it over the inevitable bumps in the road, through the first five critical years, and on to become a thriving, profitable business?

Running a Successful Small Business Doesn’t Have to be Hard

As much as we love being entrepreneurs, there are a lot of things about running and growing a small business that are hard. Getting clients, dealing with clients, hiring employees, getting your employees to perform to your expectations, finding time to do everything you want. All of those things are hard, right?

How to Eliminate Your Business Competition

Have you ever had a crisis of confidence? You know what I mean – the kind where you look at all of your competitors, and you secretly think, I’m good, but I’ll never be as good as they are, or I’ll never be able to develop the reputation that they have?