Whaaat? Isn’t Rule Numero Uno in business to hide your secret sauce so no one can copy you ? After all, if I give away my secret sauce, why would anyone buy from me? They can just do it themselves. Or steal my brilliant idea. In Chapter Seven of The Pumpkin Plan, Author Mike Michalowicz argues … read more
“If you want your top clients to know how much you care about them, you’ve got to do something to let them know you value their business and want to see them succeed.” Mike Michalowicz, The Pumpkin Plan A few weeks ago I published a post called “Let Your Bad Clients Go, Make More Money.” Letting … read more
In my last post I talked about the importance of Finding Your Sweet Spot for Business Growth. Today I’m going to take a deeper dive into two elements of your Sweet Spot: Your Top Clients and Your Unique Offering, and how identifying them can generate explosive growth. “A lot of people go into business and … read more
There are so many good reasons why small businesses should focus their offering on a clearly defined niche. One of the most compelling is that niche strategy not only helps you attract more clients like a magnet, but it does so more profitably, boosting your profits and putting more dollars in your pocket! The Riches … read more
Have you ever had a crisis of confidence? You know what I mean – the kind where you look at all of your competitors, and you secretly think, I’m good, but I’ll never be as good as they are, or I’ll never be able to develop the reputation that they have? Here’s the secret: the … read more
During a recent MSNBC interview with Kat Cole, the Group President of Focus Brands and COO of its subsidiary, Cinnabon, she mentioned three business rules she always follows. Kat is credited with turning Cinnabon into a billion dollar brand, so I take her advice seriously! One of the “rules” that she mentioned is to “stay … read more
There’s a lot of noise out there. As a small business owner, you might be struggling to attract more customers. You know you have something valuable to offer, but you can’t figure out why more of your prospective clients, and maybe even your current clients, don’t recognize this. The key is to know exactly … read more
Does this sound familiar? You’re doing all the right things. You’re on all the social media sites, you blog, you have a stunning website, you get great customer reviews, and your product or service is top notch. You’re exhausting yourself and your bank account trying to be everywhere, in front of everyone. And yet, you … read more
You have heard the rallying cry before: find your market niche, create a unique offering, target your efforts to grow your business. As a matter of fact, you’ve heard it from me! This is a proven strategy for extraordinary business growth, but is it enough? In his newest book “Surge: Time the Marketplace, Ride the … read more
Does anybody really listen when you speak? Whether you are having a one on one sales conversation, or delivering a keynote speech in front of hundreds of people, your primary goal is to be heard, get your point across effectively and have an impact. Your biggest nightmare is that everyone is either looking at their … read more
