I’m sure you’ve heard it before – the arguments for defining a narrow niche for your business. And yet, you don’t quite believe it. It seems to go against common sense. Why narrow your potential market? Don’t you want to attract as many customers as possible?
Once you know who your Top Clients are, you can make them so happy that they will never leave you, and they will help you bring in more clients like them.
Once you know who your Top Clients are, you can make them so happy that they will never leave you, and they will help you bring in more clients like them.
In my last post I talked about the importance of Finding Your Sweet Spot for Business Growth. Today I’m going to take a deeper dive into two elements of your Sweet Spot: Your Top Clients and Your Unique Offering, and how identifying them can generate explosive growth.
There are so many good reasons why small businesses should focus their offering on a clearly defined niche. One of the most compelling is that niche strategy not only helps you attract more clients like a magnet, but it does so more profitably, boosting your profits and putting more dollars in your pocket!
Have you ever had a crisis of confidence? You know what I mean – the kind where you look at all of your competitors, and you secretly think, I’m good, but I’ll never be as good as they are, or I’ll never be able to develop the reputation that they have?
During a recent MSNBC interview with Kat Cole, the Group President of Focus Brands and COO of its subsidiary, Cinnabon, she mentioned three business rules she always follows. Kat is credited with turning Cinnabon into a billion dollar brand, so I take her advice seriously! One of the “rules” that she mentioned is to “stay incredibly close to your customers, they have all the answers” A business woman after my own heart!
There’s a lot of noise out there. As a small business owner, you might be struggling to attract more customers. You know you have something valuable to offer, but you can’t figure out why more of your prospective clients, and maybe even your current clients, don’t recognize this.
Does this sound familiar? You’re doing all the right things. You’re on all the social media sites, you blog, you have a stunning website, you get great customer reviews, and your product or service is top notch. You’re exhausting yourself and your bank account trying to be everywhere, in front of everyone. And yet, you have very little to show for it.
You have heard the rallying cry before: find your market niche, create a unique offering, target your efforts to grow your business. As a matter of fact, you’ve heard it from me! This is a proven strategy for extraordinary business growth, but is it enough?
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Email: Info@PumpkinPlanYourBiz.com
