How to Find Your Unique Offering and Stand Out

Seth Evans had an ordinary business doing freelance video production for local businesses. The competition was tough, and differentiating his business was even tougher. After all, everyone in the industry claimed to be “the best.” He wasn’t excited about his business, because besides struggling to compete, he felt very little sense of purpose. Even when … read more

Let Your Bad Clients Go, Make More Money

One of the most controversial, and most powerful, elements of The Pumpkin Plan is to let your bad clients go. This is the step that gets the most resistance from business owners. It’s also the step that we get the most positive emails and feedback about. Go figure! As Mike Michalowicz describes in The Pumpkin … read more

The Laws that will Grow Your Business

Defining and declaring your Immutable Laws can make your business, and not knowing them can break your business. According to Mike Michalowicz, author of The Pumpkin Plan, “Immutable Laws (are) the unbreakable rules you follow that serve as the spine of your business.” Why are they so important, you ask? Because they will guide you … read more

Identify Your Top Clients and Unique Offering for Explosive Growth

In my last post I talked about the importance of Finding Your Sweet Spot for Business Growth. Today I’m going to take a deeper dive into two elements of your Sweet Spot: Your Top Clients and Your Unique Offering, and how identifying them can generate explosive growth. “A lot of people go into business and … read more

You Don’t Want to be THAT Guy: The Power of Creating Your Vision

“You don’t want to be that guy, Mike.” This is the opening sentence in the book, “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field” by Mike Michalowicz. “What guy?” Mike asked. “That old guy with only one nut left…hanging out of his shorts. The guy who works like a … read more

Are You Ready for Extraordinary Business Growth?

Dear Entrepreneur,   Let’s pretend you’re in the market for a good pumpkin. At the local pumpkin patch you spot it – the biggest pumpkin you’ve ever seen. As you walk over to it, you don’t even see the other pumpkins. Although it is surrounded by red tape and signs saying “prize winning pumpkin not … read more

Boost Your Profits with Niche Strategy

There are so many good reasons why small businesses should focus their offering on a clearly defined niche. One of the most compelling is that niche strategy not only helps you attract more clients like a magnet, but it does so more profitably, boosting your profits and putting more dollars in your pocket! The Riches … read more

How to Make Any Business Scalable

If you want to grow your small business, your concept must be scalable. In other words, you have to be able to produce your product or service over and over again without dependence on any one person. Yes –that even means you. Last week I received this question from a very successful photographer, Mallika Malhotra … read more

Two Ways to Discover What Your Prospective Customers Really Want

During a recent MSNBC interview with Kat Cole, the Group President of Focus Brands and COO of its subsidiary, Cinnabon, she mentioned three business rules she always follows. Kat is credited with turning Cinnabon into a billion dollar brand, so I take her advice seriously! One of the “rules” that she mentioned is to “stay … read more