It takes time to build your dream business, but consistent work pays off with consistent growth.
Just ask Adam McKee, owner of Contemporary Woods Furniture in Nebraska. Contemporary Woods provides custom woodworking for cabinetry and furniture. When he purchased the company, he thought he had a business that would grow without much work. Soon into his journey, he realized he was wrong. And he set to work trying to find the right process, coaching, framework, anything, that would help him grow.
That’s when Adam read The Pumpkin Plan, about 4 years ago. Adam was tired of doing business the way he had always done it before. He felt like his back was against the wall.
“There are many ways an entrepreneur can face poverty. It’s not just money. It’s emotions. It’s time. It’s family. It’s feeling beat down. It’s feeling like you’re not in control. Feeling like you’re held hostage by your work…Mike Michalowicz’s vision of eradicating entrepreneurial poverty spoke to all of those for me.” – Adam McKee, owner of Contemporary Woods Furniture
Watch our interview with Adam here.
The Pumpkin Plan book provides so many resources for business owners to use. Adam loved the homework at the end of each chapter and still has those pages dog-earred.
Adam said, “After he got all the resources he thought, ‘I should have started here first.’ I guess you could do it on your own, but it’s so much faster to do it with help.”
What were the resources that made the biggest impact on his business early-on?
Core Values and Defining Who You Are
Adam worked with his Pumpkin Plan Strategist through the vision process to create a clear vision of where his company is headed and what their mission is. Adam and Contemporary Woods are working to be the foremost maker in the region, inspiring the celebration of craft.
Defining his ideal clients also made a huge difference for Adam. His ideal clients give him great referrals to other ideal clients, and they’re easier to work with.
Defining your niche
The Top Client Wish List interviews provided powerful insights. Adam really enjoyed connecting with all of his best clients in these personal interviews. Not only did he learn a TON that he could use in his marketing, he also built long-lasting relationships that he enjoys.
Timeline – How Long Does it Take to achieve Consistent Growth?
Big changes just don’t happen overnight. Adam and team made a lot of changes during the first year. Many of them were foundational and inspiring.
But it took Adam about a year to see real traction in the process. “It’s all about the building blocks to get you where you want to go.”
With consistency and a plan, Adam says he was able to look back at his progress over multiple quarters and the year. There was real joy in seeing forward momentum!
Progress is always a process. Adam uses the Pumpkin Plan as a feedback loop that he monitors regularly to make sure he’s on track, and he’s getting it right.
Quick Wins From Implementing the Pumpkin Plan
If you’re looking for quick wins, you don’t have to look far. For Adam, the most immediate wins came with a change in mindset. For example, as he implemented the Pumpkin Plan he realized he didn’t have to be the victim in his client interactions.
He also felt immense confidence and personal gratification that he was leading his company on the right path.
Maybe the biggest wins during those first months came from teaching their clients how to work with them better. The communication increased. Boundaries were defined. And it all made everyone’s lives better.
Word of Advice From Adam – Get a Business Coach
“Talking to someone who has implemented the Pumpkin Plan with a lot of different businesses is when you get the big AHA! moments,” Adam said.
For example, the Vendor Well technique is a very powerful tool for generating referrals which Mike Michalowicz explains in the book. But Adam didn’t fully understand how to use it until he worked with a Pumpkin Plan strategist, enabling him to fully implement the strategy to generate ideal leads. Having an outside perspective was a big game changer. And now he has partners in his industry that send him referrals all the time.
Adam says Contemporary Woods is still working on the journey to their goals after 4 years. But they know where they are going, and they’re closer than ever before.
How can you use the Pumpkin Plan to Produce Consistent Business Growth?
If you’re a business owner who wants…
– personal gratification from your business
– to know you’re on the right path to growth
– to find clients that share your values
– to receive client feedback that makes you love your work again
– to experience aha moments that supercharge business success
– a vision that gets you out of bed in the morning
then 🌱 Download our FREE – Pumpkin Plan Booster Pack to receive all of the tools Adam mentions in his interview.
And take Adam’s Advice… 👉 Hire a Pumpkin Plan Strategist to Grow Further, Faster
Find Adam McKee at