To Blog or Not To Blog: How to Decide if Blogging is for You

It seems like everyone and their brother has a blog these days. Most small business owners are encouraged to blog as a way to get exposure and share their expertise. The age of information marketing certainly has its pros – anyone can find information about pretty much anything with just a click of a “search” button. But it also has its cons – mainly, information overload, and the need to sort through a lot of junk in order to find something valuable.

If you are on social media for business at all, you will notice how the abundance of bloggers has changed the way businesses use social media. Instead of real conversations on social media, many are just posting links to blogs and articles, in an effort to share content. Unfortunately, when I do decide to click through to a post with an enticing title, I am often disappointed by what’s inside, which prompted me to write this post.

Not everyone should be a blogger. There are many other ways for you to promote your business and demonstrate your value. Below are my personal tips on how to know when you should blog, and when you shouldn’t:

You Should Not Write Blogs If:

1. You suck at writing. Let’s face it, if you got D’s in English class, you probably are not cut out to be a writer. If you can’t string a coherent sentence together, you don’t know how to use spell check and you don’t understand basic grammatical rules, then you shouldn’t be putting content on the web. If you suck at writing but you have a burning desire to have a blog or promote your ideas in writing, then hire a ghost writer or editor to make sure that your poor writing doesn’t undermine any valuable information you are trying to get across. Or, if you are a natural in front of the camera and a great talker, try a video blog instead!

2. You have nothing original to say. If you are just rehashing what has already been said by others over and over again, spare us all and don’t write about it. Unless you have a unique spin or angle on the topic, nobody will be impressed with old news.

3. You have no expertise. If you don’t really know what you are talking about, it will show. It will make you look worse than if you say nothing at all.


Blogging Is For You If:

1. You love to write and you’re good at it. If you are great at getting your point across in writing in a way that increases understanding, then you have the makings of a blogger.

2. You have something valuable and original to say. If you have information, thought provoking insights and solutions that will create value for your reader, then you should be sharing it in a blog. If you believe that your reader will walk away with a new perspective on your topic, or that they might be inspired to take action, or use your information to their benefit, then by all means, please share it!

3. You have expertise to share, or you are willing to do your homework to acquire that expertise. If you are an expert on a topic, then chances are you have insights and information that will be valuable to others. Or perhaps there is a topic that you don’t know a lot about but you want to. If you research it well, and provide supporting information and points of view, you will have done a service for your reader who has an interest in your topic by researching it for them.

Here’s the bottom line, if you want to write a blog that establishes your reputation as an expert and leader in your industry, then please, I beg you, make sure it’s worth reading!

Donna Leyens Pumpkin Plan your BizWritten by:

Donna Leyens

5 replies
  1. Becky Blanton
    Becky Blanton says:

    Good article Donna. You’ve made some excellent points. Of course deciding to blog is up to those who do it. Something else to take into consideration is what blogging can do FOR YOU, even if you suck at writing and if you hate to write. Blogging makes you credible. It provides you with a web presence. It’s kind of like showing up for work every day. People get to know you. And, when it’s time to hire you, they know (1) you’re dependable because you show up and post regularly, even when it’s not exciting. (2) your blog demonstrates your knowledge of whatever it is you’re blogging about, even if 100,000 other people are blogging about the same thing. It means you know your stuff because you’ve expressed it (3) a blog says more about you than just what you know. It tells the world whether you’re an optimist or a pessimist. It tells the world whether you gripe more than praise. It tells readers whether you’re compassionate, all business, influenced by those around you and whether you’re up-to-date and aware of what’s happening in your industry. Seth Godin’s blogs, for instance, reflect the fact that Seth is an encourager of entrepreneurs, a writer and largely someone who spends a lot of time thinking about what is happening around him and how those things can be considered in ways that change things for the better. I have a friend who can’t string five words together. It’s painful to read his blog, but I do because his passion and authenticity show through and that salvages his butchery of the English language. It tells me he thinks his message is more important than his fears of looking inept and incompetent. He’s slowly getting better, but I walk away knowing he’s deeply committed to his faith and his message more than how others grade his grammar.

    Other reasons to blog, even if you hate writing and suck at it:

    Blogs will always reveal your passions, your personality and your interests, which will attract readers and fans who share those passions.

    Blogs will instill skill sets like consistency, dedication and discipline. Even if you loathe writing a post a day, or only a couple of posts a week, having a blog will force you to get on a schedule.

    Blogs will force you to THINK about your message and what you want to say to potential clients, or to followers. Having a blog forces you to examine what you do so you can convey what’s important to the people you find important.

    Blogs ensure you have a web presence, credibility and a platform in the off chance you decide to write a book, hire people, or change the world.

    Blogs are an alpha male, alpha female tool – they tell the world you believe you have an opinion and insight worth noticing. They tell the world you believe yourself to be a leader, influencer and contributor to your industry.

    Should everyone blog? Yes. Can everyone blog? No. Blogging is what sets leaders, thinkers, innovators and creatives apart from followers and whiners. Personally, I think everyone who wants to make a difference should blog. The rest of you should keep sitting in front of your television watching reality tv.

    Hope that answers your question!

    P.S. I’m a ghostwriter and I ghost blog for 10 different organizations or individuals who make a difference in their patient’s, clients and followers lives! I infrequently blog my own thoughts on FaceBook, LinkedIn and my some half-dozen personal sites! You just inspired me to blog more!

    • Donna
      Donna says:

      Thanks for those well thought out points, Becky! I agree, there are so many good reasons to blog. I think for those who are not great writers, or who don’t like to write, or even don’t have time to write, a ghost blogger is a great option!

  2. Steve
    Steve says:

    I’d add a #4 to the “You Should Not Write Blogs If” topic: Your target market doesn’t read blogs.

    My target market consists of engineers and physicists. When they read, they’re looking for in-depth technical information. White papers are much more appropriate than blogs for this target market.

    • Donna
      Donna says:

      Good point, Steve! I am a huge advocate of going where your target audience is, and if they are not reading blogs, then blogging is not for you!

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