Sometimes as an entrepreneur, you have to be willing to take that risk, and go into unexplored territory in order to get where you want to go. You need to know when to stick it out, and when road conditions require a new plan. And it certainly helps to have a guide and a new plan so that you don’t get completely lost in the “Wilds” of the marketplace.
During my years of working directly with small businesses, talking with entrepreneurs day in and day out, speaking in forums and seminars, joining small business and entrepreneurs associations, etc., I have noticed three factors that make any small business thrive. Contrary to what you might believe, it has nothing to do with the academic or business background of the owner. It has also nothing to do with the type of industry or geographical location the business is in. Most of the time it has nothing to with the quality of your product or service.
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