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Pumpkin Plan

The Business Strategy that Changes Lives

Successful but Miserable

Christeen Era was a successful business owner with a thriving business. And she was miserable. She had built her business from scratch. But there were elements of the business that she just hated. She had clients that made her life miserable on a regular basis. Sometimes she didn’t even want to answer the phones. She had employee headaches. She had no control over her time. Eventually, she realized that this was not how she wanted to live her life and something had to change. So she took that business apart and started over with a new business strategy.

As Christeen was building her new business and trying to stay on course, she discovered The Pumpkin Plan: A Simple Strategy to Grow and Extraordinary Business in Any Field, by Mike Michalowicz, and the light bulb went on for her.

The Pumpkin Plan is based on the idea that when you are operating in your Business Sweet Spot, business growth stops being hard.

The Sweet Spot is the place where 3 key elements of your business align: your Top Clients, your Unique Offering and your Systems and Processes.

Pumpkin Plan

When you have an identifiable Top Client Niche, a Unique Offering that your Top Clients want and need, and the Systems and Processes to deliver your Unique Offering to your Top Clients efficiently, effectively and profitably, you are in your Sweet Spot.

As Christeen read the book, she was able to identify the reasons why she so was unhappy in her first business, and make sure that she didn’t make the same mistakes again. The last time she was not operating in her Sweet Spot. This time would be different.

Life Changing Transformation

Christeen was so impressed with the power of the The Pumpkin Plan method, that she decided to become a Certified Pumpkin Plan Strategist so that she could help her clients undergo the life changing transformation that she was experiencing.

(Go HERE to watch a video of Christeen talking about the impact that becoming a Pumpkin Plan Strategist has had on her business).

For Christeen, that transformation started with the Mission, Vision,  and Purpose exercises from the Pumpkin Plan Program. Getting really clear on her long term vision and her business mission, as well as her core values, made a huge difference to the direction of the business. Putting these thoughts on paper enabled her to see how her business vision could enable her vision for her life.

She saw that she could have a profitable company, she could buy the house of her dreams, she could go on vacations with her family, and give herself space to not have to work around the clock to achieve her financial goals. According to Christeen: “I don’t think we would even be here where we’re at now, if we hadn’t applied the mission, vision and purpose exercises the way that we did.”

The Power of Niching

Christeen’s business, Core Growth Strategies, is a high end accounting and business growth consulting company. Initially they were serving a diverse group of small businesses. After doing the Top Client Assessment from the Pumpkin Plan, Christeen identified a niche client base – the Lawn Care and Landscape Industry. She recognized that she had a found a group of business owners that really needed her help, and she felt uniquely qualified to serve.

As she slowly started getting rid of the clients who were not ideal for her company, everything started operating more smoothly, efficiently and profitably.

Christeen saw such a big opportunity to go all-in serving her client niche that she started a separate business with a partner, Green Profit Academy, specifically focused on delivering profitable growth strategies to the Lawn Care industry. Because she knows the industry so well, and she knows their issues and challenges so well, she has been able to take a deep dive into finding solutions that are specific to their industry. She has created tools and processes, and customized the Pumpkin Plan and Profit First tools to meet the specific needs of her client niche.

Specialization has had many benefits for Christeen’s two businesses. Because they are serving a specific niche, she has been able to streamline her operations, making it easier to run her businesses.

Christeen’s team members know exactly what her clients need, and they have the systems to support that. Her employees don’t have to learn about or ask questions about many different types of businesses, because they are focused on serving one type of business.

Christeen and her companies have become known as the experts, the go-to accounting and coaching firms in the Lawn Care industry. The word has gotten out, and prospective clients are finding her. Her marketing has become highly streamlined and effective, as she can speak to the specific needs of her clients’ industry. The return on her marketing investment is high, creating higher profits in her business.

The Biggest Transformation

The biggest transformation for Christeen, however, has been how she feels about her business. She and her team members are really passionate about what they do. They know that they are making a real difference in the lives of their clients and that is very rewarding for them. Thanks to The Pumpkin Plan strategy, Christeen is bringing in the income that supports her lifestyle, she has control of her time, she is doing work she is passionate about, and she has fallen back in love with her business!

Are you passionate about supporting small businesses to grow and thrive? Become a Certified Pumpkin Plan Strategist

Would you like help and guidance to reach your business goals? Hire a Pumpkin Plan Strategist

Running a Successful Small Business Doesn’t Have to be Hard

As much as we love being entrepreneurs, there are a lot of things about running and growing a small business that are hard. Getting clients, dealing with clients, hiring employees, getting your employees to perform to your expectations, finding time to do everything you want. All of those things are hard, right?

The Missing Link to Profit

The Missing Link to True Profit and Freedom

One business owner recently shared with me that her business feels like a treadmill that keeps speeding up on her, demanding more and more of her. From the outside looking in, she appears successful and her business is growing continually. But she has reached the point where she is maxed out, feeling like she can no longer keep up with the demands of her growing business.

Avoid These Costly Mistakes When Onboarding New Employees

Payroll is one of the biggest expenses in small business. Most small business owners are not getting their money’s worth from the investment they are making in employees. Taking steps to optimize employee performance directly impacts your profit.

Short and Sweet Meetings that Motivate Employees and Drive Profit

Do you ever wonder if the meetings you have with employees are effective?

See if this sounds familiar… You hold a meeting intending to motivate employees and get everyone working together as a team to do their best. You talk. They listen. They may seem interested, or at least they nod their heads in the right places, but then. . . . they go out and do the same old things and nothing has changed. Ugh!!!

WARNING: Don’t Coach THESE Employees

Have you ever wondered if you can “rehabilitate” an employee? Many business owners spend lots of time trying. There are some employees you can not “rehabilitate.” Read on…

1 Strategy to Get Employees Thinking for Themselves

Does it ever feel like you could get more done, if only you had fewer interruptions?

Because you’re the business owner, you tend to be “the one who knows how to do everything” in the business.  It’s tempting for employees to come to you with questions before trying to figure things out on their own. In the interest of “saving time,” it’s tempting for you to answer their questions and move on.

1 Easy Way to Fill Entry-Level Positions with Great Employees

Do you find yourself in the position of constantly hiring for entry-level positions, and feeling frustrated by the poor quality of the applicants?

Your Employees will LOVE You for This

How would you describe your dream employee? Maybe with descriptions like the following:

“Great attitude”
“Dependable”
“Self-motivated”
“Wants our business to be successful”
“Looks for ways to help instead of waiting on me to tell them what to do”
“Someone with similar values who cares about the mission of our team”