We grow up being taught and encouraged to follow the rules. Color inside the lines. Follow the crowd. Don’t reinvent the wheel.
In business, sometimes it pays to be a rule breaker. Not a law breaker – there’s a difference – but a rule breaker, someone who is not afraid to buck the trends, try something new, disrupt a market. Rule breaking companies are the innovators, the businesses that bring us great new things that enrich our lives.