Lead Generation Through Word of Mouth

If you’re in business, then you know about the importance of lead generation through customer recommendations, also known as the word of mouth effect. The cost of acquiring a referred new customer is much lower than the cost of acquiring a new customer through other marketing efforts. Also, the conversion rate for prospects who have … read more

Get Great Employees Coming Your Way

When there is high competition for exceptional employees and a limited talent pool, rural business owners need innovative methods to attract great employees. Employee referral incentive programs offer an effective way to recruit some of the best talent available through leveraging the networks of your employees. Here are 4 tips for making an employee referral … read more