Boost Your Profits with Niche Strategy

There are so many good reasons why small businesses should focus their offering on a clearly defined niche. One of the most compelling is that niche strategy not only helps you attract more clients like a magnet, but it does so more profitably, boosting your profits and putting more dollars in your pocket! The Riches … read more

How to Anticipate and Ride the Wave of Consumer Demand

You have heard the rallying cry before: find your market niche, create a unique offering, target your efforts to grow your business. As a matter of fact, you’ve heard it from me! This is a proven strategy for extraordinary business growth, but is it enough? In his newest book “Surge: Time the Marketplace, Ride the … read more

How to Create a Niche for Higher Profits

We have talked about the benefits of creating a niche for yourself in previous blog posts (3 Powerful Reasons to Get Over Your Niche Phobia). Many small business owners are open to it in theory, but resistent to it in practice. At Provendus Group we believe to our bones that niche marketing is the path to … read more

Drive Innovation with this Powerful Question

If you’re like most business owners, you want your company to stand out from the crowd, to be innovative, and to have a clear market position. You probably spend a lot of time thinking about these things, and come up with some pretty good ideas for how to accomplish this. Yet, have you ever noticed … read more

How to Choose a Profitable Niche Market

What you are about to read is probably not news to you. You’ve heard it from others, and we’ve talked about it in this blog before – small businesses become more competitive when they market to a narrow niche. In a previous post, I gave you 3 Powerful Reasons to Get Over Your Niche Phobia. … read more

Is Niche-Phobia Holding You Back? 3 Powerful Reasons to Get Over it Today!

I’m sure you’ve heard it before –  the arguments for defining a narrow niche for your business. And yet, you don’t quite believe it. It seems to go against common sense. Why narrow your potential market? Don’t you want to attract as many customers as possible? Of course you want to attract a lot of … read more

Business Coaches: How To Find Your Niche, Instantly

Most business coaches and consultants serve a variety of clients. They pride themselves on having varied experience. They love to help people, and they figure the more different types of businesses they work with, the more opportunities they have to make a difference. The problem with this approach is that they look just like everyone … read more