There are so many good reasons why small businesses should focus their offering on a clearly defined niche. One of the most compelling is that niche strategy not only helps you attract more clients like a magnet, but it does so more profitably, boosting your profits and putting more dollars in your pocket!
We have talked about the benefits of creating a niche for yourself in previous blog posts (3 Powerful Reasons to Get Over Your Niche Phobia). Many small business owners are open to it in theory, but resistent to it in practice. At Provendus Group we believe to our bones that niche marketing is the path to delivering a superior product or service to your market and greater profitability for you.
What you are about to read is probably not news to you. You’ve heard it from others, and we’ve talked about it in this blog before – small businesses become more competitive when they market to a narrow niche.