narrow niche Archives - Pumpkin Plan Your Biz

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Is Niche-Phobia Holding You Back? 3 Powerful Reasons to Get Over it Today!

August 18, 2021/7 Comments/in Business Growth, Entrepreneur Strategies, Marketing Strategies, Mindset /by Donna Leyens

I’m sure you’ve heard it before – the arguments for defining a narrow niche for your business. And yet, you don’t quite believe it. It seems to go against common sense. Why narrow your potential market? Don’t you want to attract as many customers as possible?

How to Choose a Profitable Niche Market

April 22, 2014/5 Comments/in Business Growth, Marketing Strategies /by Donna Leyens

What you are about to read is probably not news to you. You’ve heard it from others, and we’ve talked about it in this blog before – small businesses become more competitive when they market to a narrow niche.

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