We grow up being taught and encouraged to follow the rules. Color inside the lines. Follow the crowd. Don’t reinvent the wheel.
If you’re like most business owners, you want your company to stand out from the crowd, to be innovative, and to have a clear market position.
“What If?” What if your company could blow away the competition in your category? What if you could stand out so distinctly, that there was no competition? What if customers were flocking to you?