When you are asked to describe your target market, do you lead off your response with “Anyone who. . .”?

If you do, I would bet money on the fact that your coaching business won’t grow. With my first business, a computer network integrator, I used to say that we served “Anyone who had a small or medium sized business, in New Jersey, and needed computers.”  Then I would be quick to blurt out, “In other words, practically everyone needs me.”  Those words are the lead indicator to a struggling practice.