The Pumpkin Plan Book

The Two Words That Indicate Your Coaching Business Will Never Grow

When you are asked to describe your target market, do you lead off your response with “Anyone who. . .”?

If you do, I would bet money on the fact that your coaching business won’t grow. With my first business, a computer network integrator, I used to say that we served “Anyone who had a small or medium sized business, in New Jersey, and needed computers.”  Then I would be quick to blurt out, “In other words, practically everyone needs me.”  Those words are the lead indicator to a struggling practice.