I have heard this lament over and over again from consultants and advisers. “My clients pay me good money to give them my expert advice, but they don’t listen! They keep doing things the way they always have. I can’t get them to act.”
Most business coaches and consultants serve a variety of clients. They pride themselves on having varied experience. They love to help people, and they figure the more different types of businesses they work with, the more opportunities they have to make a difference. The problem with this approach is that they look just like everyone else. If you want to stand out from the crowd, you must become an expert in a niche.