If you want to grow your company and continue to reach new goals, chances are you will also need to make some changes along the way to how you do things. And change is hard, even when it’s a positive change. In a previous post about how to reignite growth in your business, I highlighted three main obstacles to change: Overwhelm, Lack of Buy-in/Motivation, and Force of Habit. My first post on this topic addressed “Overwhelm.” This post is about “Buy-in,” and how to create the motivation necessary for real change and progress.