Every business, whether it is an insurance company or a manufacturer, an auto mechanic or service provider, goes through a process, a sequence of activities and steps to deliver its product or service.
When you are asked to describe your target market, do you lead off your response with “Anyone who. . .”?
If you do, I would bet money on the fact that your coaching business won’t grow. With my first business, a computer network integrator, I used to say that we served “Anyone who had a small or medium sized business, in New Jersey, and needed computers.” Then I would be quick to blurt out, “In other words, practically everyone needs me.” Those words are the lead indicator to a struggling practice.
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