Once you know who your Top Clients are, you can make them so happy that they will never leave you, and they will help you bring in more clients like them.
Does your business offer an amazing product or service, but for some reason, nobody cares? Are you doing all of the “right” things when it comes to marketing, but you’re not getting the traction you expect? If this sounds all too familiar, then you might be missing a crucial piece of information that could launch your business into the stratosphere.
One business owner recently shared with me that her business feels like a treadmill that keeps speeding up on her, demanding more and more of her. From the outside looking in, she appears successful and her business is growing continually. But she has reached the point where she is maxed out, feeling like she can no longer keep up with the demands of her growing business.
Millions of small business owners around the world wake up every day trying to improve their businesses. They start looking for solutions and entrepreneurial growth strategies to make it better. Very often they look around and seek out courses, seminars, webinars, workshops, master’s degrees, business couching, etc. in order to get the knowledge, and the tools they need to help their businesses perform better. I believe there is a major flaw in this approach.
A lot of us cross off completed tasks from a written To-Do List. At the end of the day, the list can look pretty messy. Once everything has been crossed off the list, we toss it in the trash.
I recently had the honor of presenting the Riverton Chamber of Commerce Business of the Year Award to Jeff and Michelle McMenamy and their team at Teton Therapy PC. Teton Therapy provides physical and occupational therapy services to residents of Fremont County, WY.
The key to growing your profits is to bring in more revenues, right? Not necessarily. While most business owners focus on growing the sales and revenue side of their business, they often miss key issues that are impacting their profitability.
To survive the critical first 5 years of business, we business owners typically try all kinds of things to see what works, to create a demand for our products or services and to find clients or customers. Then once we find those customers, we try to serve all kinds of different needs. We say “yes” to every opportunity that comes our way because we are determined to make a go of our business.
Managing your sales activities to focus on the most profitable customers and products is key to the success of your business.
If you want to grow your company and continue to reach new goals, chances are you will also need to make some changes along the way to how you do things. And change is hard, even when it’s a positive change. In a previous post about how to reignite growth in your business, I highlighted three main obstacles to change: Overwhelm, Lack of Buy-in/Motivation, and Force of Habit. My first post on this topic addressed “Overwhelm.” This post is about “Buy-in,” and how to create the motivation necessary for real change and progress.