Stuck? Do this for better results

If your company’s growth has stalled, and what got you to this point isn’t getting you any further, it’s a pretty good bet that you need to make some changes in your business. You may know what changes you need to make, you might have even hired a consulting company to tell you what changes to make, but for some reason, you’re still not making them.

The reason: change is hard! But if you recognize the obstacles to change, you can remove them. Three major obstacles to change are:

  1. Overwhelm
  2. Lack of Buy-in or Motivation
  3. Force of Habit

If you have ever made a major change in your business or your life, you know how overwhelming the process can be. Large changes usually come with multiple steps, a large upheaval in the way you do things, and uncertainty. Just thinking about it can be paralyzing.  You might not even know where to start, so you don’t!

The solution – minimize the change and be specific. Instead of making multiple changes all at once, or one large non-specific change (such as overhauling your entire business), start with one small, specific change. And choose a small change that will have a big impact.

For example, if you want to increase your sales, you could revamp your entire sales process. Overwhelming!  

Or, you could evaluate your sales process, and pick one step in the process that you have a significant amount of control over, that largely impacts your sales results. Then, determine a small, easy to implement change that will increase your sales. Be very specific – such as each day, each salesperson will make an additional 5 phone calls to prospects or existing customers.

The key to success is to make one change at a time, and no more. Once you see a change in your result, you can either continue to tweak that initiative as necessary, or move on to the next one. Besides reducing overwhelm, another benefit to making one change at a time is you can tell what is and isn’t working. Think of your business as a piece of machinery. If you want to adjust the machine, and you turn 5 dials at a time, you don’t know which dials had what affect! But if you turn one dial at a time, you know the affect of each dial.

As you start to see results from your small change, you are going to feel good, really good. And those positive feelings will propel you forward to make a series of small changes, and experience a series of small wins, which add up to a big win!

This post is the first in a series of three. Stay tuned for upcoming posts on how to combat lack of buy-in and force of habit!

Donna Leyens Pumpkin Plan your Biz  Written by: Donna Leyens

6 replies
  1. Rodrigo Laddaga
    Rodrigo Laddaga says:

    Great comment Donna! I believe that for most of the small business owners out there it is very difficult to implement changes, I really believe and in fact happened to me today, that the most effective way to do it is to hire somebody from the outside to help you see your reality from another point of view and to help you implementing the change.

    • Donna
      Donna says:

      Thanks for that, Rodrigo. It’s true – often we are so mired in a problem or situation, that it takes fresh, outside eyes and a new perspective to help us find the right direction. I know I’ve been there!

  2. Mike Michalowicz
    Mike Michalowicz says:

    How do I know which change to start with? I understand I should start small (that is a great point you made), but of all the different changes I need to make in so many different aspects of my business and my personal life, which is the first one I should start with?

    • Donna
      Donna says:

      Great questions, Mike! As Rodrigo said, above, often a set of outside eyes can help you see where to start, since for you, it might all seem important and overwhelming. The key is to first look for what you are already doing that’s working well, and see if you can apply that elsewhere in your business. But you also want to find your biggest pain, and determine what you have control over that influences that big pain, and start there.

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