Company Name: Shelly Oswald, LLC Certified Pumpkin Plan Strategist Since: 2021 Based In: United States Industry Experience: Service-Based Solopreneurs, Coaches and Consultants, Online Course Creators, Bookkeepers and Accountants, Farms, Makers and Direct Sellers Areas of Focus: Marketing, Sales, Systems and Processes, Financial Analysis, Profitability, Mindset

Why I want to work with you (my mission):

You started your business for freedom.

But you’re working harder than ever, not paying yourself because your numbers aren’t clear, and saying yes to misfit clients because you need the money. Not the dream you were sold.

You think the answer is more time to do more. It’s not.

Owning and running a business is messy and hard… and that’s not said enough.

How do I know?

I’m Shel. After 35+ years starting, owning, and running businesses, I coach solo women business owners to take back control of their numbers, their business, and their life so they pay themselves consistently and grow a calm, profitable business by doing less on purpose.

I systematized my husband’s plumbing company, bought and sold a 4th-generation, 7-figure John Deere dealership, and founded a grass-fed beef farm from scratch.

I know the chaos, the sleepless nights, the ugly cries in the corner, everything depending on you.

Here’s what you don’t hear enough: the mess behind the scenes is normal. It’s a sign of misalignment, not failure.

The Pumpkin Plan Business Growth Strategy is the framework I use to realign your business so it supports your life.

Get clear on what you want your life to look like. Let go of clients and offers that drain you. Focus your energy on the right‑fit clients and the few right‑fit offers that fill your cup.

The result is freedom. Time freedom, freedom to choose, financial freedom. A business that supports your life.

Ready to get intentional? Let’s connect.