Company Name: Tap the Potential Certified Pumpkin Plan Strategist Since: 2020 Based In: United States Industry Experience: Construction, Medical Practice, Accounting/Bookkeeping, Service Based Businesses, Landscaping Areas of Focus: Marketing, Leadership, Company Culture, Employee Issues, Systems and Processes, Profitability, Mindset

Why I want to work with you (my mission):

Melissa Swire is a Certified Director of Operations, Marketing, & Life Coach. She served as a corporate Director of Operations for 18 years and had to pivot her career after her husband was injured in Iraq. She instantly became the breadwinner for her family, yet also needed the flexibility to be a full-time caregiver for her husband. Lovingly often referred to as “a force of nature” Melissa is always up for a challenge and turns her biggest obstacles into opportunities. She opened an Etsy shop in 2012, and within 9 months grew the business to a top 1% worldwide shop, ranking 1779 of 2.5 million shops! Yet she quickly fell into the survival trap, working 7 days a week, spending sleepless nights thinking about payroll, marketing, the never-ending task list, and little time with family. She sought after the sweet spot of her business and made another pivot. It became her burning desire to help entrepreneurs break free from the struggle of the business that keeps them from enjoying what matters most. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. We are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to that of sustainably profitable businesses that support and enhance life.

FUN FACT: Melissa is the Elizabeth Dole Foundation Fellow for PA, advocating for needs of military caregivers
Join us: www.tapthepotential.com/group