How to Find your Unique Offering and Stand Out

Seth Evans had an ordinary business doing freelance video production for local businesses. The competition was tough, and differentiating his business was even tougher. After all, everyone in the industry claimed to be “the best.” He wasn’t excited about his business, because besides struggling to compete, he felt very little sense of purpose.

Even when he landed clients, the difficulties didn’t stop there. Because they served many different types of businesses, everything they did was custom. There was no process or system, making it very hard to scale.

He set out on a journey to find his Business Sweet Spot. The first thing he and his partner did was identify their Top Clients. They realized that if they could focus on one industry, they could create better systems, find their best clients more easily, create a truly Unique Offering and serve them better. They chose to focus on the Real Estate Industry, and more specifically, listing agents.

Once they defined their client niche, they were able to conduct Wish List Interviews with their Top Clients. This is where they found the gold.

Before the interviews, Seth’s company had been focused on delivering a product – a finished video – to their clients. But when he interviewed his clients, he learned that most of his clients had something in common. They lacked a strategy for using the videos to achieve their goals. Light bulb moment! Suddenly, his entire mindset shifted.

Instead of delivering a product, Seth’s company would deliver results!

They would no longer just create high-quality videos, they would create videos that solved their clients’ biggest problems. Today Seth’s company, now called Foster Social, provides an entire social media advertising strategy that connects their Real Estate clients to new customers using video.