There’s a lot of noise out there. As a small business owner, you might be struggling to attract more customers. You know you have something valuable to offer, but you can’t figure out why more of your prospective clients, and maybe even your current clients, don’t recognize this. The key is to know exactly … read more
2015 is approaching rapidly! Every year, I use the last month to do strategic planning in preparation for the following year. Year-end is a great time to reflect on the year’s WINS and losses, along with all there is to be learned. Then, plan the year ahead. There are 3 key strategic areas small business … read more
There are lots of books, courses and trainers in the business world who can teach you how to sell. We all know that sales are the life blood of our business. Without sales, you have no income and no business. Many of us wish that we could be better at selling than we are. But … read more
During my years of working directly with small businesses, talking with entrepreneurs day in and day out, participating in forums and seminars, and joining small business and entrepreneur’s associations, it has become increasingly apparent to me how important it is for the business owner to play an integral part in the sales function of their … read more
As business owners, our natural tendency is to want to offer our customers choices. It seems logical – the larger the selection, the more choices our prospects have, the more they’ll buy, right? Wrong! It may seem counter-intuitive, but the fewer choices you give someone, the more likely they are to buy. Choices actually create … read more
If you think that the best way to grow your business is to get more clients, think again. So many businesses that we work with tell us that their growth issues stem from not having enough clients. But what if the answer to your revenue growth is not about getting more customers, but its really … read more
Customers buy from vendors they know, like and trust. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic pop is cheaper. You do this because you know, like and trust the Pepsi or Coke brand. Maybe you know, like and trust a brand so much that you … read more
Ask an entrepreneur about the biggest challenges in his business, and you will inevitably hear that his potential customers don’t see or understand the value of his product or service. The entrepreneur’s prospects are not buying, or they are asking for a lower price. One thing strikes me about this issue – entrepreneurs often “blame” … read more
Remember when Brussels sprouts sucked? Your mom would surprise you with those mini cabbages, and you would try to hide them under your potatoes. Brussels sprouts were gross, outdated, and anything but in demand. At least they were back then. Now they are having a great come back. The recurring pattern of life is what is … read more
