Boost Sales – with LESS Cost & LESS Effort

Managing your sales activities to focus on the most profitable customers and products is key to the success of your business. In his book, 80 / 20 Sales & Marketing: The Definitive Guide to Working Less & Earning More, Perry Marshall explains how small businesses can boost sales by applying the 80 / 20 Principle. … read more

Are You Sabotaging Your Sales? What Every Business Owner Should Know About Communicating True Value

Ask an entrepreneur about the biggest challenges in his business, and you will inevitably hear that his potential customers don’t see or understand the value of his product or service. The entrepreneur’s prospects are not buying, or they are asking for a lower price. One thing strikes me about this issue – entrepreneurs often “blame” … read more

Revenue And Profit Are Two Very Different Things

Ask almost any business owner how much money their business makes and they will talk about the top line. We made $5 million this year!  I raked in $7.6 million! We squeaked out $2 million.  The truth is, that is not what the company made.  Revenue is simply the amount of money that flowed into … read more