Client resistance is frustrating.
After all, they are paying us good money to advise them, they should listen to us! When someone says “no” to something we want them to do, our natural reaction is to try harder to convince them. We think if we have a great argument, we will win them over to our point of view. But more often than not, arguing with a client, or trying harder to convince them has the opposite effect of what we want. It increases rather than decreases client resistance.