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The Two Vital Keys to Success in Business

The secret to success Do you know what it takes to grow a successful business- one that makes it over the inevitable bumps in the road, through the first five critical years, and on to become a thriving, profitable business? Some of you might be thinking the answer to success in business is money. Others … read more

Running a Successful Small Business Doesn’t Have to be Hard

As much as we love being entrepreneurs, there are a lot of things about running and growing a small business that are hard. Getting clients, dealing with clients, hiring employees, getting your employees to perform to your expectations, finding time to do everything you want. All of those things are hard, right? What if running … read more

How to Eliminate Your Business Competition

Have you ever had a crisis of confidence? You know what I mean – the kind where you look at all of your competitors, and you secretly think, I’m good, but I’ll never be as good as they are, or I’ll never be able to develop the reputation that they have? Here’s the secret: the … read more

Two Ways to Discover What Your Prospective Customers Really Want

During a recent MSNBC interview with Kat Cole, the Group President of Focus Brands and COO of its subsidiary, Cinnabon, she mentioned three business rules she always follows. Kat is credited with turning Cinnabon into a billion dollar brand, so I take her advice seriously! One of the “rules” that she mentioned is to “stay … read more

How to Offer Exactly What Your Customers Want to Buy

  There’s a lot of noise out there.  As a small business owner, you might be struggling to attract more customers. You know you have something valuable to offer, but you can’t figure out why more of your prospective clients, and maybe even your current clients, don’t recognize this. The key is to know exactly … read more

5 Keys to Magnetize Your Marketing and Attract Your Best Clients

Does this sound familiar? You’re doing all the right things. You’re on all the social media sites, you blog, you have a stunning website, you get great customer reviews, and your product or service is top notch. You’re exhausting yourself and your bank account trying to be everywhere, in front of everyone. And yet, you … read more

Are the Employees on Your Payroll an Investment or your Biggest Expense?

If you are a small business owner you likely have 4 types of employees on your payroll. If you have two of these 4 types of employees on your payroll, they are the slow kiss of death for your business. They are an expense you can’t afford! On the other hand, there is one type … read more

Business Plan Templates Don’t Work – But Here’s Something that Does!

If the thought of writing a business plan makes you want to cry, swear a little, and then frantically search the internet for a free template that actually makes sense before giving up and cracking that bottle of tequila you’ve been saving… Then you’ve come to the right blog post, because I am going to … read more

How to Anticipate and Ride the Wave of Consumer Demand

You have heard the rallying cry before: find your market niche, create a unique offering, target your efforts to grow your business. As a matter of fact, you’ve heard it from me! This is a proven strategy for extraordinary business growth, but is it enough? In his newest book “Surge: Time the Marketplace, Ride the … read more

Planning for Success: 7 Steps to Reach Your Goals

Who knew that a simple question could completely change someone’s life? Five years ago I was having lunch with a friend who was feeling very stuck and dissatisfied with her work situation.  A few weeks later, I saw her again, and she thanked me profusely for changing her life. I was confused. “How did I … read more