Revenue And Profit Are Two Very Different Things
Ask almost any business owner how much money their business makes and they will talk about the top line. We made $5 million this year! I raked in $7.6 million! We squeaked out $2 million. The truth is, that is not what the company made. Revenue is simply the amount of money that flowed into the company that year. What is left over is what matters. Profit is what matters.