Ask almost any business owner how much money their business makes and they will talk about the top line. We made $5 million this year! I raked in $7.6 million! We squeaked out $2 million. The truth is, that is not what the company made. Revenue is simply the amount of money that flowed into the company that year. What is left over is what matters. Profit is what matters.
The current buzz word for adapting your business to the needs of your customers is “pivot.” This concept is nothing new, of course. Terms used in the past for the same idea include “change,” “adapt,” “shift,” and so on.
I was visiting a local college campus to speak to entrepreneur students. During this particular trip I had my friend, JB, in tow. As we walked into the building where I was to speak, we passed a packed classroom.
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